The qualified contractor’s work will support HTA’s 2020-2025 Strategic Plan, Destination Management Action Plans, and a regenerative tourism model for Hawai‘i.
HONOLULU – The Hawai‘i Tourism Authority (HTA), the state agency responsible for holistically managing tourism and The Hawaiian Islands brand, has issued a Request for Proposals (RFP) to procure visitor education and brand management services for the Canada major market area.
RFP 23-02: Hawai‘i Tourism Destination Brand Management & Marketing Services for the Canada Major Market Area places an emphasis on educating visitors about traveling mindfully and respectfully and supporting Hawai‘i’s communities.
The qualified contractor’s work will support HTA’s 2020-2025 Strategic Plan, Destination Management Action Plans, and a regenerative tourism model for Hawai‘i. Efforts will also support HTA’s commitment to advancing the state’s Aloha+ Challenge goals, the United Nations’ Sustainable Development Goals, and the ‘Āina Aloha Economic Futures Declaration.
In alignment with HTA’s key performance indicators, the awardee will help increase average daily visitor spending and total visitor spending. In 2022, visitors from Canada spent $928.2 million, an average of $188 per person per day. Focus will also be placed on driving visitor spending into Hawai‘i based businesses as a means to support a healthy economy, including supporting local businesses and promoting Hawai‘i made products, Hawai‘i festivals and events, agritourism programs, and voluntourism activities in partnership with HTA, other state agencies, community groups, and the private sector.
The new contract will commence on June 30, 2023 and replace the current contract which is scheduled to end on that day.
Source : www.traveldailynews.com
